
“People will misrepresent and misunderstand Tony Fernandes the persona,” the AirAsia CEO said. Chris Ratcliffe—Bloomberg/Getty Images
Picture this: You’ve had a stressful week at work, so you take up a colleague’s suggestion to whip your top off and get a massage during the management meeting—and then post a snap of the indulgent moment on LinkedIn. The scenario sounds almost too bizarre to be true, but it’s exactly what AirAsia’s CEO Tony Fernandes did last October—and he has zero regrets.
“Do I regret it? No,” Fernandes told CNBC. “Got me a lot of publicity.”
Indeed the post went viral—with a generous share of backlash. But in Fernandes’s eyes, the controversial post simply illustrates the flexibility within the Malaysian airline’s work culture.
“Initially I asked whether we could delay the meeting so that I could have a massage, I was in a lot of pain from a lot of flying. But the team said, we’re…


























