Airline company AirAsia’s holding firm Capital A has established a subsidiary called airasia brand co. (abc.) that will work on strategic brand licensing, collaborations and merchandising ventures in the lifestyle and travel sectors, while creating content to add value to the AirAsia ecosystem. Rudy Khaw, who served as the chief brand officer of AirAsia and AirAsia Superapp, has been appointed CEO of the new unit and will be mentored by Capital A CEO Tony Fernandes. This initiative aims to expand the company’s brand influence across a variety of industries and capitalise on its true potential, said Khaw.
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