AirAsia India has rolled out a 360-degree marketing campaign inviting flyers to become ‘Aviators’ and make the most of the benefits of the NeuPass rewards program by Tata Neu. The campaign is based on the insight that being a part of a family is a rewarding experience.
The campaign resonates the essence of what being part of a family is meant to be – a relationship of understanding, a feeling of fulfilment and an experience that is truly rewarding, Siddhartha Butalia, chief marketing officer, AirAsia India, said, “The NeuPass rewards program affords us the unique opportunity to redefine loyalty from the commoditised and transactional nature of traditional frequent flyer programs where individuals are defined by numbers, to a seamless and fulfilling experience of recognition and reward in every interaction,” he added.
Conceptualised by AirAsia India’s creative agency on record, Wunderman Thompson India, the…
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