LONDON, May 17, 2022 /PRNewswire/ — The airasia Super App, ASEAN’s fastest growing digital travel and lifestyle platform is partnering with Quantum Metric to help build the best possible customer experiences across its web and app services. The airasia Super App will be using the Quantum Metric platform across its entire range of digital products, taking cues from customer behaviour to guide and help prioritise product development.
Quantum Metric, the pioneer of continuous product design, has been brought on board to provide the airasia Super App with the scalability that is needed to handle its rapidly expanding business. It was chosen based on its ability to work on the native app as well as web, the scope of its features and the opportunity for use across multiple business units within the company.
Pablo Sanz, Chief Technology Officer at airasia Super App commented, “We have evolved way beyond our original function of being just an airline and selling our own flights online,…