“The Signature Experiences are lifetime experiences that range from adventure, conservation, heritage, cultural immersion, wellness to alternative safaris, all of which visitors can get to see, visit and experience while in the destination.
“This program will continue to play a big role in attracting international travelers who are keen on authentic experiences. This is in addition to continued publicity and marketing of other tourism products Kenya is well known for like the beaches.” Balala said.
In 2020 Kenya was ranked as Africa’s leading tourist destination by the World Travel Awards (WTA), cementing her position as a preferred travel destination to international travelers.
Luxury travel is growing to become a key segment in the industry with several key developments currently ongoing, expected to boost the sector.
The newly constructed Lamu Port is touted to be a game changer expected to boost cruise tourism as well as improvement of airports and airstrips.
The visit by the travelers comes at a high season for the tourism sector with the annual Twin Migration (Wildebeest Migration and the Humpback Whale Migration) currently ongoing.
Edited by CM