In a commitment to elevating customer loyalty experiences through innovation, Valuedynamx, a Collinson Company and leading global provider of curated, data-driven purchase rewards, is powering Emirates Skywards, the award-winning loyalty program of Emirates and flydubai, with the launch of a “pay with points / miles” redemption offering via the ‘Spend Online’ section with Skywards Miles Mall. This redemption offering provides a convenient way for Emirates Skywards members to use their Miles to spend on more everyday options.
With Skywards Miles Mall’s expanded spend offerings, Emirates Skywards members can spend Miles earned on travel with Emirates and flydubai, partner airlines and lifestyle partners worldwide, in real time for digital gift cards at more than 500 brands across 5 markets globally, including the United Arab Emirates, United Kingdom, United States, Australia and India. Skywards Miles Mall provides access to a variety of new redemption opportunities, including popular local brands that cater to everyday lifestyle needs across fashion, fitness, technology, food and beverage, and more. Emirates Skywards members can now spend rewards with globally recognized brands they know and love.
Valuedynamx already powers Skywards Miles Mall earning opportunity where loyalty members can earn Miles seamlessly while making purchases with their favorite brands. By now offering this dual functionality to earn and redeem with a large network of retailers globally, Valuedynamx and Emirates Skywards are establishing a comprehensive rewards ecosystem that not only lets members have the flexibility to use their Miles for purchases that matter most, but also earn Miles as they shop.