On Monday, February 28, 2022, Off-White c/o Virgil Abloh will hold its runway at Milan Fashion Week. The label is marking Milan Fashion Week by making its debut on TikTok at 7.30 p.m. CET with Spaceship Earth: An Imaginary Experience.
This will be a one-of-a-kind experience and the first ever multi-camera LIVE Line to present the show. The show will present Off White’s Autumn Winter 2022 collection, the second one by the late Virgil Abloh, Off White founder and Creative Director.
More about Off-White’s Milan Fashion Week and its live TikTok fashion show
As Milan Fashion Week is developing, creators across the brand are trying to come up with a one-of-a-kind fashion experience that permeates beyond the runway shows. Off White is taking this opportunity by sharing this experience with the TikTok community.
On February 28, the late Off-White c/o Virgil Abloh will be depicted on TikTok at 7.30pm CET / 1.30pm ET. This is a special experience since it will be the first-ever multi-camera live line presenting Spaceship Earth as an “Imaginary Experience.”
The line-up will be hosted by Unknown-T, and he will use a multi-camera feature that is exclusive to TikTok and will let users gain the full experience of the show, from backstage to the DJ booth to the much-loved front row, all live!
On its official website, TikTok made a statement regarding the upcoming collab, writing,
“Together with Off-White™, we’re bringing a newly immersive POV to Paris Fashion Week where the front row is accessible to everyone.”
They also welcomed all fans of the brand and the late designer Virgil Abloh, writing,
“On February 23rd, Off-White™ made its debut on the platform under the handle @off____white. The TikTok community is a direct reflection of the world around us, and we’re eager to welcome Off White’s™ voice to the…