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Kenya is leveraging the growing demand from Indian groups and high-end travellers to increase its share in the Asian tourism market, which is currently ranked 6th among Kenya’s source markets. The Kenya Tourism Board (KTB), along with 12 travel trade companies, is conducting roadshows in Ahmedabad, Bangalore, and Kolkata to tap into this potential.
KTB CEO June Chepkemei highlighted a 12.4% growth in Indian arrivals last year, with 106,863 visitors compared to 95,038 in 2023. While…
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