The first airline in India, Air India defeats Indigo airlines for the third successive month, which designates it as India’s top “on-time” airline. Although maintaining the image of punctuality was one of the primary branding tactics of Indigo, Air India seems to have highlighted this strategy under its name. By Shrestha Purkayastha
The improved on-time-performance of Air India
The on-time performance (OTP) has been strictly recognised by…