JetBlue is Sticking to its Plan

Dear readers,

One time, I congratulated a non-U.S. airline executive for revitalizing a bloated loss-making airline. In a moment of candor this person said, essentially, it was an easy job — previous executives had erred so often that the new team merely needed to make rational, obvious changes (like cutting loss-making routes and above-market lease agreements) and that was enough. It’s the next step that’s the tough one, this person told me, because an airline can’t shrink its way to…