Kenya’s ambassador to the United Kingdom, Bitange Ndemo, has suggested that artificial intelligence (AI) could assist in solving the problems faced by Kenya Airways (KQ). Ndemo pointed out that technology is having an increasing impact on consumer choices, and that organizations therefore need to adapt to meet changing needs. AI-powered chatbots offer personalized and immediate assistance, and can boost airlines’ productivity by evaluating data and providing personalized travel experiences. Ndemo argued that AI could help KQ recover, helping to regain consumer confidence, reduce costs and improve operational efficiency. He also advised KQ to invest in new technologies such as biometric facial recognition and fingerprint scanning to streamline boarding and check-in.