For Immediate Release: May 25, 2022
HTA Release (22-11)
22-11 HTA Airport Visitor Education Campaign NR.pdf
Pono travel tips and Mālama Hawai‘i messaging prominently shown at airports statewide
HONOLULU – Travelers arriving at Hawai‘i’s gateway airports statewide are being greeted with newly displayed messaging aimed at educating visitors about the concept of mālama and how to travel pono.
This initiative is part of the Hawai‘i Tourism Authority’s (HTA) community-based Destination Management Action Plans and its comprehensive efforts to stay connected with visitors on every leg of their travel journey – from the planning stages, in transit, upon their arrival, and throughout their stay.
“Ahead of the traditionally peak summer travel season, we are doing everything we can to communicate the right message to our visitors so that they can gain a better understanding of who we are as a people and place, and the responsibility we share in caring for our home,” said Kalani Ka‘anā‘anā, HTA Chief Brand Officer. “With consistent information presented to them frequently through various media platforms, over time we hope to see a shift in how travelers engage with our communities and home. We want them to leave this place better than when they arrived.”
HTA, in partnership with Hawai‘i Tourism USA (HTUSA), Department of Transportation-Airports Division, and other agencies, is displaying a collection of safety messaging and educational videos in the baggage claim and public areas of Daniel K. Inouye International Airport on O‘ahu, Līhu‘e Airport on Kaua‘i, Kahului Airport on Maui, and Ellison Onizuka Kona International Airport at Keāhole and Hilo International Airport on the island of Hawai‘i.
Among the education pieces aimed at visitors is the Kuleana Travel Tips video series which covers key topics guests should be aware of, including marine life protection, culture, land…