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South Korea – Korean Air has appointed Jongheon Sim (Jong) as its new chief communications officer. Jong, a communicator and aviation industry veteran, will be handling the airline’s communication strategies and public relations.
After working for the airline for 27 years in a variety of roles, including operations, communications, and external relations, Jong developed his communication skills. He became the airline’s managing director in December 2022 and became the deputy chief communications officer as well. He oversaw the airline’s social media and digital communications team before this assignment.
He began his career in 1997 as a passenger business representative for Korean Air and went on to advance in airport operations in Incheon, Los Angeles, Seattle, and New York. In 2008, he took over as team head of airport operations in Seattle. In 2017, he moved to New York’s JFK airport, which is a major international hub for Korean Air, as general manager and head of the airport service team.
Because of his background in international relations, Jong was assigned to work at the airline’s HRDC, where he was in charge of staff training before sending them abroad.