Summary
- Taylor Swift’s album release inspired United Airlines to offer a 13% discount on select flights, utilizing current events for marketing.
- United Airlines has a history of celebrating Taylor Swift’s milestones, including adding special flights in honor of her boyfriend’s team.
- United strategically aligns its marketing efforts with popular culture, such as launching an ad during the release of Swift’s concert movie.
In honor of Taylor Swift releasing her latest album today, United Airlines has launched a limited flight sale, offering passengers a 13% discount on select flights.
Taylor Swift sale
Anyone who follows United Airlines’ social media accounts knows the airline does an incredible job in its marketing and takes advantage of current events and pop culture to generate engagement. Today, the airline demonstrated that once again. Taylor Swift, arguably the most popular artist…