United Airlines has released a new look safety video, which will start to be played on the carrier’s flights from May 25 and features employees wearing a new uniform, which has yet to be officially launched.
The video has been 10 months in the making, with development starting in June 2023 before filming started in October. That was the same time that United started working with the Federal Aviation Administration (FAA), which reviewed the storyboard and script before filming actually got underway.
Titled ‘Safety in Motion’, the new video follows a ball as it makes its way through the sequential reaction machine within an airplane mockup. United says that it hopes the concept will capture the attention of even the most frequent of flyers.
Having been under the spotlight for a slew of recent safety incidents, United is at pains to point out just how seriously it takes safety and Sasha Johnson, United’s Vice President of Corporate…