VIETNAM. Omnichannel travel retailer 3Sixty Duty Free & More has struck a partnership to manage the Thai VietJet Air inflight retail programme. The low-cost airline connects regional cities in Southeast Asia including Bangkok, Phuket, Chiang Mai, Hanoi, Ho Chi Minh City and others.
3Sixty said the collaboration would “enhance the shopping experience for passengers and tap into new opportunities within the Vietnamese travel retail market”.
The company added: “Passengers will now have access to a variety of premium product brands through the onboard duty free programme, offering a new dimension to travel retail.”
3Sixty Chief Operating Officer Alex Anson said: “We are delighted to be developing our partnership with Thai VietJet to redefine the inflight and omnichannel shopping experience in these respective markets. This partnership further underscores our commitment to continue expanding our inflight and omnichannel business with key airlines around the world.”
3Sixty added: “Beyond enhancing the passenger experience, this partnership will bring about innovations that transform the way travellers shop during their journey. It is set to create unique travel retail experiences that cater to the evolving needs and preferences of modern travellers.”
As reported, 3Sixty was recently awarded the contract to operate inflight duty free services for Thai Airways. ✈
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