It has developed a groundbreaking marketing strategy that is centred around the deployment of a customer data platform.
In the wake of the COVID-19 pandemic, one of the leading Vietnamese airlines – Vietjet, which has a 42% share of the domestic market, faced the challenge of enhancing its international footprint and accelerating recovery.
Whilst the domestic market had rebounded by the end of 2022, the international segment lagged, with forecasts suggesting a return to only 83.5% of…
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