2015: Lufthansa Distribution Cost Charge Roils the Industry

Distribution, mistribution, right? 

Well, not exactly. But we’ve all gotten pretty good at
talking about airline distribution in managed travel over the past three years
or so. And if I’m reading the industry right, we’re a bit exhausted by New
Distribution Capability promises and the protracted time-to-market for realizing
its benefits. Honestly, I’m not jaded yet about NDC’s possibilities, but
perhaps I’m too patient, and in my position as a journalist, it’s not exactly
impacting my on-the-ground operations in real time, so my patience isn’t being
tried on a daily basis by increasing content fragmentation. As a travel
manager, yours likely is, and you can thank a major evolutionary fault line in 2015
for that.

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