Accor is accelerating its expansion across the Middle East and Africa (MEA), with a strong focus on Saudi Arabia. The group currently operates 45 hotels in the Kingdom and plans to double this number over the next five years in alignment with Saudi Arabia’s Vision 2030 strategy.
Expansion will include major cities such as Riyadh and Jeddah, as well as secondary markets like Al Baha and Dhahran.
“Luxury hospitality continues to be a key driver of regional growth in the MEA region. However, the hospitality market is now seeing its fastest growth in the mid and upper midscale hotel segments,” said Duncan O’Rourke, CEO, Middle East, Africa & Asia Pacific, premium, midscale & economy brands, Accor, speaking to TTG Asia at ATM 2025 in Dubai.
As part of its strategy in Saudi Arabia, Accor has partnered with Naif Alrajhi Investment to introduce the first Tribe hotel…
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