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Agoda Launches Real-Time Hotel AI Bot

by Robert Van Pash (Editor)
August 27, 2025
in Business Travel News
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Agoda introduces AI bot to answer hotel questions in real time

The Property AMA Bot provides instant responses to travellers’ hotel queries across Agoda’s platforms

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Agoda is set to revolutionize the travel booking experience with the launch of "Ask Agoda," an innovative AI-powered chatbot designed to provide instant, real-time answers to specific hotel and destination queries. This groundbreaking feature, seamlessly integrated into Agoda’s app and website, leverages advanced Large Language Models (LLMs) and Generative AI to act as a highly intelligent travel assistant, transforming how travelers access information.

Gone are the days of extensive searching or scrolling through countless details. Users can now simply pose direct questions such as "Does this hotel have a kids’ club?", "How far is the beach from here?", or "What are the check-in times?" and receive immediate, precise responses tailored to their specific needs. This capability significantly reduces friction in the booking process, making travel planning more intuitive and efficient.

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For the modern traveler, "Ask Agoda" promises an unparalleled level of convenience and personalization, translating into a more effortless and satisfying journey from planning to booking. From a travel industry perspective, this innovation positions Agoda at the forefront of technological advancement. By empowering users with instant, accurate information that addresses their primary concerns, the platform aims to enhance conversion rates and elevate the overall customer experience. This strategic move underscores Agoda’s commitment to leveraging cutting-edge technology to simplify complex decisions and make travel more accessible.

Omri Morgenshtern, Agoda’s CEO, emphasizes the company’s dedication to removing friction and enhancing user experience through technology, envisioning a future where travel planning is more intuitive and less cumbersome. Nuno Guerreiro, SVP of Product, further highlights the bot’s ability to provide personalized, effortless planning, showcasing Agoda’s continuous pursuit of innovation. This development reflects a broader industry trend towards integrating AI for smarter, more responsive customer service and hyper-personalized travel recommendations. "Ask Agoda" marks a significant leap forward, transforming travel research into a dynamic, conversational experience and setting a new benchmark for digital travel innovation.

Key Points

  • Product Launch: Agoda introduced "Ask Agoda," an AI-powered chatbot.
  • Technology Utilized: Large Language Models (LLMs) and Generative AI.
  • Availability: Integrated into Agoda’s existing app and website.
  • Core Functionality: Provides real-time answers to specific hotel and destination questions (e.g., kids’ club amenities, beach distance, check-in times).
  • User Benefits: Saves time for travelers, reduces booking friction, enhances overall user experience, and offers personalized responses.
  • Business Objectives for Agoda: Aims to improve conversion rates and solidify Agoda’s position as a leader in travel technology innovation.
  • Leadership Quotes: Omri Morgenshtern (Agoda CEO) and Nuno Guerreiro (Agoda SVP of Product) highlighted the strategic importance of this development for user experience and personalized planning.
  • No specific revenue numbers or numerical key performance indicators (KPIs) beyond "improving conversion rates" were mentioned in the article.

Read the Complete Article.

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