International buyers and sellers will convene in Kota Kinabalu for the first ASEAN Travel Exchange
Kota Kinabalu, Sabah, Malaysia will host the ASEAN Travel Exchange (TRAVEX) 2025, marking a significant event for Southeast Asia’s tourism industry. Scheduled for June 2025, this premier travel trade show promises to be a pivotal platform for boosting regional tourism and fostering collaboration amongst ASEAN member states.
TRAVEX is an integral part of the ASEAN Tourism Forum (ATF), an annual event that brings together tourism ministers, national tourism organizations (NTOs), travel agents, tour operators, hoteliers, and media from across the ASEAN region and beyond. The event facilitates business networking, knowledge sharing, and the promotion of ASEAN as a unified and diverse tourist destination.
The selection of Kota Kinabalu as the host city underscores Sabah’s growing importance in the regional tourism landscape. With its rich biodiversity, stunning landscapes, and vibrant cultural heritage, Sabah offers a diverse range of tourism experiences that appeal to a wide audience. Hosting TRAVEX 2025 will provide Sabah with an unparalleled opportunity to showcase its attractions and strengthen its position as a leading tourism destination.
Attendees can anticipate a dynamic program featuring business-to-business (B2B) sessions, exhibitions highlighting ASEAN tourism products and services, educational seminars, and networking events. The event aims to stimulate intra-ASEAN travel, attract international visitors, and contribute to the sustainable development of the tourism sector. TRAVEX 2025 will address crucial topics such as sustainable tourism practices, digital transformation in tourism, and the evolving needs of travelers in the post-pandemic era. The event is expected to drive significant economic benefits for Kota Kinabalu and Sabah, attracting investment, creating job opportunities, and boosting the local tourism industry. By facilitating collaboration and innovation, TRAVEX 2025 aims to shape the future of ASEAN tourism and ensure its continued growth and resilience.
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