With traveller preferences evolving across the Asia-Pacific region, tourism authorities in the Middle East are adjusting their strategies to meet changing expectations and booking behaviours.
Insights from Euromonitor International’s Passport Travel 2025 edition, shared during the recently concluded Arabian Travel Market 2025 in Dubai, show a significant shift in how Asia-Pacific consumers plan trips. Online bookings in the region are projected to grow from 53 per cent in 2019 to 75 per cent by 2029.
“One of the key trends we are noticing is that travel bookings in the Asia-Pacific market are increasingly led by online channels. Social media is playing a huge role in turning interest into demand. Previously, we saw mostly family travellers from China in their 40s and 50s. Now, younger Chinese travellers are proactively exploring Dubai,” said…
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