ATE25 spotlights Brisbane’s tourism and economic growth

Australia’s largest tourism trade event concluded on May 1 in Brisbane, after four days of business meetings, marking a key moment in the city’s path toward becoming a major international destination.

The 2025 Australian Tourism Exchange (ATE25) was the largest yet, with 1,600 Australian tourism sellers and 726 global buyers, leading to about 60,000 appointments at the Brisbane Convention and Exhibition Centre.

“ATE is a chance for our tourism industry to meet face-to-face with key tourism decision makers from around the world and tell them about the incredible products and experiences Australia has to offer for international holidaymakers,” said Phillipa Harrison, managing director of Tourism Australia. “The 1,600 Australian sellers here in Brisbane will have access to buyers from 31 countries, and the…