Booking.com has released the 10th edition of its annual research into consumer attitudes and intentions regarding the social and ecological impact of travel. Based on responses from 32,000 travellers across 34 countries, the report finds that for the first time, more than half (53%) are now aware of travel’s impact on communities and the environment, while 69% want to leave destinations in a better condition than when they arrived.
Conducted online in January 2025, the research includes perspectives from respondents not only as travellers but also as residents. While 57% believe tourism has a positive impact where they live, the findings indicate that changes are needed to allow destinations to develop at a sustainable pace.
Just under half (48%) of travellers feel tourism levels are appropriate where they live. As residents, they…
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