Martin Ferguson is a strategic communications and events consultant. He
was vice president of global communications, public affairs and events
for American Express Global Business Travel for nearly a decade
In a world
saturated with corporate slogans and polished leadership speeches, it’s easy to
believe that success comes from saying the right things louder, faster and
more frequently than everyone else. Yet real trust – the kind that builds strong
teams, loyal customers and lasting reputations – is forged differently. It’s
created through small, often unnoticed actions that quietly demonstrate who you
are and what you stand for.
That idea
was reinforced for me recently through two experiences that, on the surface,
seemed very…









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