Exhibitors from across South and Latin America and Africa, including Argentina, the Dominican Republic, Zimbabwe, and Tunisia, were present at MITE 2025 in Macau last week, showcasing their destinations to Chinese travellers.
Representatives highlighted cultural experiences, natural attractions, and unique activities aimed at appealing to the Chinese outbound market.
“Africa is wild and totally different from China,” said Tony Tang, marketing manager at Zimbabwe Esaf Safaris. “In China, there are buildings everywhere but in Africa, there is the wild.”
Tang noted that tours in Africa are growing in popularity among Chinese travellers, particularly families seeking to view wildlife and explore natural landscapes. Unique accommodation options – such as cliffside and treehouse hotels – are also drawing interest. He added that while travel to…
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