Travel stakeholders in Japan are stepping up efforts to encourage overseas travel amid the sluggish recovery of the market, which has rebounded to only 65 per cent of the pre-pandemic level.
Japanese outbound travellers totalled 13.01 million in 2024, according to the Japan National Tourism Organization, up from 9.62 million in 2023 but far short of the 20.08 million in 2019.
The Japan Tourism Agency, Ministry of Foreign Affairs and the Japan Association of Travel Agents (JATA) are now eyeing a full rebound in overseas trips to support ongoing growth in inbound tourism.
“A recovery in Japanese overseas travel is essential for maintaining and expanding international flights (to and from Japan). JATA, together with its member companies and related organisations, will work as one for the recovery of oversea travel,” said a JATA spokesperson.
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