Lufthansa & Marriott Launch New Loyalty Partnership

Lufthansa Group and Marriott International have announced a new loyalty partnership, aiming to enhance travel experiences for their respective members. This collaboration will allow members of both Lufthansa Group’s Miles & More program and Marriott Bonvoy to earn and redeem rewards across both companies’ networks.

The partnership, effective from January 1, 2025, will enable members of Miles & More, Lufthansa Group’s frequent flyer program, to earn miles when staying at Marriott hotels. Conversely, Marriott Bonvoy members will be able to earn points for flights booked with Lufthansa, SWISS, Austrian Airlines, Brussels Airlines, and Eurowings.

This move is expected to provide greater value and more opportunities for loyal customers of both brands. Travelers will have increased flexibility in how they accrue and utilize their loyalty benefits, combining air travel with hotel stays under a single integrated program.

Benefits for Loyalty Members

Miles & More members will be able to earn miles when booking stays at any of Marriott International’s more than 30 brands globally. This includes luxury brands, lifestyle collections, and economy brands. The specific earning rates will be detailed closer to the launch date.

Similarly, Marriott Bonvoy members will gain the ability to earn points on eligible flights operated by the Lufthansa Group airlines. This opens up a new avenue for Bonvoy members to accumulate points for their accommodation needs, potentially accelerating their path to free nights and exclusive experiences.

The partnership is designed to create a more seamless travel journey, rewarding customers for their continued loyalty across both air and accommodation sectors. Further details regarding the exact conversion rates and any potential tiered benefits are anticipated to be released in the coming months, leading up to the January 1, 2025, launch.

Key Points

• Partnership effective from January 1, 2025.

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