Destination Rotorua in New Zealand’s North Island is looking to grow arrivals from emerging Asian source markets like the Philippines, Indonesia, Vietnam, and Thailand, and intends to bank on its wide variety of products across adventure, culture, wellness and scenic categories to achieve its goals.
Speaking to TTG Asia during Trenz 2025, a travel trade show focused on promoting New Zealand destinations and hosted this year in Rotorua, Andrew Wilson, chief executive of RotoruaNZ, said: “All Asian markets are definitely a top priority for us, and the emerging South-east Asia markets are on our hit list for the next couple of years.”
Wilson said destination reach is already well established in Singapore, China, and India, and RotoruaNZ’s strategy has been to “ensure products and operators are ready for those markets”.
For the China market, RotoruaNZ recently inked an…
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