As an archipelago of 7,641 islands, the Philippines is determined to direct more Chinese travel attention beyond Boracay, Bohol, and Cebu, which currently draw the most Chinese arrivals.
Through the Department of Tourism’s presence at MITE 2025 in Macau last week, messages about the diversity of the country’s tourism offerings were conveyed through a destination presentation and visual showcases at the Philippine pavilion.
Francisco Hilario M Lardizabal, tourism attaché with the Consulate General of the Philippines in Shanghai, China, told TTG Asia that he hopes to “spread Chinese traveller interest to more parts of the Philippines”, particularly to Palawan, Iloilo, Davao and Siargao.
“Palawan, for instance, is not registering a lot of Chinese arrivals even though it is the second or third most popular destination in the Philippines among global tourists, thanks to its pristine…
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