Saudi Arabia teams up with Boutique Group to showcase heritage

Saudi Arabia’s Ministry of Culture and Boutique Group have signed an agreement to strengthen collaboration and showcase the Kingdom’s rich cultural heritage.

The agreement was formalised by Noha Qattan, deputy minister of national partnerships and development, and Christoph Mares, CEO of Boutique Group, during a ceremony at the Ministry’s headquarters in Al-Bujairi, Ad Diriyah.

Boutique Group, owned by the Public Investment Fund, develops, manages and operates historic and cultural palaces across Saudi Arabia as luxury hotels. Its portfolio includes Al Hamra Palace in Jeddah, The Red Palace in Riyadh – formerly home to the Council of Ministers for three decades – and Tuwaiq Palace, a recipient of the Aga Khan Award for Architecture.

The partnership spans a range of cultural elements, from incorporating traditional Saudi cuisine into culinary offerings to featuring local attire for…