Sojern has been appointed as a global marketing partner for The Ascott. Through this partnership, Sojern will use its AI-based marketing platform to improve Ascott’s digital marketing operations, increase return on investment (ROI), and drive direct bookings.
Ascott operates more than 980 properties in over 230 cities across more than 40 countries. Its brands include Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu and Yello. The company has a presence in Asia-Pacific, Central Asia, Europe, the Middle East, Africa, and the US.
The partnership follows a six-month request for proposal (RFP) process during which Ascott reviewed its marketing vendors and selected Sojern as one of five global partners. Ascott’s decision reflects its focus on a data-led…
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