Thought Leaders
Research, insight and opinions curated from reputable thought leaders.
Marketing strategies to inspire viewer action in YouTube ads
Google’s Official Digital Marketing Publication. Explore how marketers should think about direction in YouTube ads and creating effective CTAs. Read further.
YouTube advertisers, focus on these 4 key drivers of ROI
Google’s Official Digital Marketing Publication. Discover the four top levers our team has identified for video advertising ROI on YouTube. Read further.
Accessibility: The missing key to connect with customers
Discover how Procter & Gamble, L’Oréal, Booking.com, and Just Eat Takeaway build accessibility to connect with customers and create great website and app experiences. Read...
Accessibility: The missing key to connect with customers
Discover how Procter & Gamble, L’Oréal, Booking.com, and Just Eat Takeaway build accessibility to connect with customers and create great website and app experiences. Read...
Meet MeSo People Spotlight: Asia Pacific Trends and Insights with Michael Brennan – Expedia Group Media Solutions
Expedia Group Media SolutionsExpedia Group Media Solutions is a global travel advertising platform that connects marketers with hundreds of millions of travelers across the Expedia...
How Booking.com is breaking down barriers for LGBTQ+ travellers
For the LGBTQ+ community, travel can be a stressful experience. That's why Booking.com started the Travel Proud programme. Read more and get inspired. Read further.
Reach potential customers at every stage of the funnel with video
Google’s Official Digital Marketing Publication. Explore these full-funnel marketing examples to see why a holistic approach to video ads is a must. Read further.
A Boost for Aviation in China
USD 22 Billion in Emergency Loans for Aviation Chinese aviation has been given a much-needed boost with the announcement of a stimulus package of 150...
How a leading cat food brand created an innovative ad campaign to help save the world’s fish
Learn about Sheba's ambitious campaign to grow coral reefs and save fish species, and how they’re monetising views on their YouTube channel to fund the...