The travel advertising industry is projected to reach $15 billion by 2032, with ad investments expected to grow by 7.5% this year alone. To stand out in a competitive landscape marked by evolving consumer behavior, savvy marketers need new ways to optimize their ad spend and maximize their return on investment.
Airports, hospitality establishments, convention centers, and brands can all harness aviation data insights to allocate ad spend strategically, driving results and achieving their marketing objectives.
Enhancing Airside Brand Promotions with Real-Time Insights
Airports churn through visitors at a breakneck pace. Passenger numbers are expected to reach 9.4 billion by 2024 and a global JCDecaux study found that airport advertising ranks highest for perceived value for brands compared to other media. It’s not surprising since airports have multiple touchpoints to reach audiences, like baggage claim displays, airport lounge TV screens, restaurant and store signage, and more…
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