Skift Take
The 2021 Digital Transformation Report shines a light on the travel industry’s post-pandemic shift towards a digital future. In this article, we offer a sneak peek into 10 insights pulled from the report’s findings on the latest digital transformation strategies among travel business leaders worldwide.
Propelled by new consumer behaviors and a transformed business environment, travel and hospitality businesses have significantly increased their adoption of digital tools and business practices. While digital transformation was a feature of the landscape before 2020, the pandemic has accelerated the embrace of digital transformation over the past 18 months. It’s now very clear that digital-first business practices, toolsets, analytics, and ways of working are becoming increasingly crucial as companies adjust to the transformed market landscape.
Amazon Web Services (AWS) and Skift’s recent 2021 Digital Transformation Report…
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