Every few months, TikTok launches a new feature to go head-to-head with the biggest companies in music and media. Here’s a short list of moves it announced in the past year and the market leader in each area:
– Extended video length to 10 minutes (competes against YouTube)
– Launched SoundOn, a music distribution service for artists (DistroKid)
– Filed a trademark for TikTok Music, a potential music streaming service (Spotify/YouTube)
– Enabled artists to pre-release songs before they go live on streaming (Twitch)
– Enhanced search function to identify terms in comments (Google / YouTube)
– Created its own NFT marketplace (OpenSea)
TikTok’s goals make Kanye West’s infamous Donda org chart look modest! ByteDance, TikTok’s parent company, is on a mission to eat everyone else’s lunch and drink their milkshakes.
The Chinese-based company is the fastest-growing app to reach 1 billion monthly active users. It has Gen Z in an attention chokehold and has scaled on the back of…
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