South African Tourism believes that India has more potential than ever before to challenge the US and UK as South Africa’s top source market, as the national tourism agency seeks to capitalise on an outbound industry that is expected to surpass US$42 billion by 2024.
Post-COVID, the agency has placed a strong emphasis on growing the Indian market, which has leapt from eighth to sixth place on the list of South Africa’s largest international source markets and is one of SA Tourism’s top-three focus markets. The country is on track to welcome 29 000 visitors from India in 2022, marking a 64% YoY increase over 2021.
“The Indian outbound market has immense potential, especially as travellers look to loosen purse strings within the growing economy, while still seeking high value for money,” said Neliswa Nkani, SA Tourism’s Hub Head for Middle East, India and Southeast Asia (MEISEA), in an exclusive interview with Tourism Update.
In a report titled Outbound Travel…
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