- Integration of the different business units will strengthen Seera Group’s operational efficiencies and financial performance
Riyadh, KSA : Seera Group, the region’s leading travel and tourism company, is transforming its portfolio to create the largest travel business in the Middle East with the integration of its diverse verticals under the umbrella of Almosafer.
Almosafer will serve as the single umbrella travel brand under Seera Group managing not only consumer travel but also dedicated corporate & government services. Further, Seera’s travel services in the UAE will now also come under Almosafer for further expansion across the region. Earlier, these two services were under elaa and tajawal, respectively.
Majed Alnefaie, CEO, Seera Group, said: “Seera is synonymous with the Kingdom’s transformational journey, playing an instrumental role in driving Vision 2030 and aiming to fast-track the revival of tourism in Saudi Arabia. Our shareholders are of utmost importance to us…
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