U.K.-based travel technology firm Snowfall is acquiring online booking tool Psngr1, with plans to merge it with its own technology and, in turn, boost its presence in North America, Snowfall CEO Stefan Cars told BTN.
The acquisition, first reported last Thursday by The Company Dime, is in the late stages, with an official announcement coming soon, Cars said. Snowfall already has been building up its own online booking product and launched its Junction travel platform in late 2021. Cars said his team was “very impressed” with the Psngr1 tool, which was the People’s Choice winner at BTN’s Innovate conference in 2021 but more recently had run into a funding shortfall issue that led it to notify travel management company partners that it was pausing activity.
Cars said Snowfall plans to retain most of the Psngr1 team as the company works to “leverage the joint platforms.”
Psngr1 has been “very good on focusing on [graphical user interface] and user experience for corporate buyers,…
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