Sojern, a leading provider of digital travel marketing solutions, today (13th May) launched a new interactive dashboard providing real-time COVID-19 travel insights. These insights will empower Sojern’s customers, partners and industry leaders to forecast travel demand and make informed decisions about market recovery. Sojern will be providing free and unlimited access to the public via the Sojern website, a service the firm has only ever provided to customers and partners.
The dashboard, updated daily at 10:30pm UTC, will provide market-level details on future searching and booking trends indexed to pre-COVID levels to provide visibility into timing for a recovery in specific destinations. Travel providers can use these insights to help determine when to re-open or when to accelerate marketing to power recovery. Dashboard users will also be able to compare different regions to see when travel is likely to recover in each market.
Sojern decided to make the dashboard public because…
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