Despite the hundreds of millions spent on algorithm-related engineering, whether it’s a movie from Netflix or a song from Spotify, recommendations can sometimes be hit or miss. This problem is even worse in travel, where the technology is generally behind other industries and the challenge is even harder – but TikTok may have a solution.
Why is TikTok the app to learn from? Because of TikTok owner ByteDance’s deep and successful history in recommendation engines. From its first news app, Toutiao, to the billion-plus-user social media app TikTok (and Douyin in China), ByteDance has successfully mastered recommendation engines, getting the right content to the right person.
While TikTok’s technology may be advanced, it serves as an example of how brands can master the art of personalization.
Here are three lessons travel brands can learn from the TikTok app.
1) Start small, but start now
Recommendation engines are complicated, and understanding…
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