46% of travel companies to increase ESG investment in 2024, technology seen as important to achieve ESG goals

As delegates return from COP28 in Dubai, the world’s attention is focused on the actions needed to foster a more sustainable world.

Alongside global targets, travelers are increasingly demanding that travel experiences align with their values and expectations when it comes to sustainability.

Against this backdrop, Amadeus commissioned research among 896 senior sustainability decision makers across nine markets and seven segments of the travel industry to gain insight on ESG ambitions, priorities, and challenges.

The study revealed optimism for the global travel industry about hitting the UNWTO-proposed goal to reach net zero by 2050. 89% of ESG decision makers believe the industry can reach its target. Of that 89%, 36% believe it is possible to reach without any adjustments, while 53% believe it is possible, but progress needs to be accelerated urgently.

Key to this is a focus on action. 90% of those surveyed have a step-by-step strategy in place to help them achieve…