![Korean Air and Emirates planes are seen at Incheon International Airport on March 16. [YONHAP]](https://images.traveltrade.today/wp-content/uploads/2026/03/Passengers-Rush-to-Book-Flights-Before-April-Fuel-Surcharge-Hikes.jpg)
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The next great idea can come from anywhere, and often the best ideas are born out of collaboration. That’s why Amadeus is constantly scouting the globe for the most exciting startups working at the intersection of travel and technology. Each year, we invite our top picks to join the Amadeus Startup Universe so that we can connect them with our network of industry experts and businesses in search of their expertise.
It’s a win-win for everybody: startups gain exposure and help from expert consultants to market and refine their new ideas, and existing businesses develop relationships with innovators creating new solutions for age-old problems.
This year, we narrowed in on startups working on four strategic priorities: sustainability, data, loyalty and tech-driven solutions.
Sustainability is top of mind because the world around us matters. It’s our collective responsibility to protect and improve the places that we visit. Data is key because travelers expect and…
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