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In 2018 we took the first steps by integrating Amadeus Altéa NDC, a solution that provides end-to-end retailing flows, from shopping to purchasing and servicing, via an NDC-Standard API and with full Offer & Order management integration.
We were driven by the innovation potential offered by the new standard as an enabler of industry progress, giving stakeholders access to fast, flexible and up-to-date content from across the ecosystem.
This new technology meant we could fulfil our vision to enhance the customer experience, offering tailored products to travelers and richer content to travel sellers. At the same time, it allowed for the faster implementation of ancillaries and an enhanced ability to integrate partners.
A new distribution strategy
As the benefits of these successful first steps were realized, we forged ahead, launching a new distribution strategy to drive the aviation recovery.
Expanding our relationship with Amadeus in 2021, we were able to distribute…
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