Here, I want to explore the concept of Digital Identity (Digital ID), its growth, potential, and impact on the end-to-end journey. This is an innovative technology, one poised to have a significant impact across the travel ecosystem in the coming years, and Amadeus is at the forefront of its implementation to deliver an exceptional travel experience.
The potential of Digital Identity
First, let’s be clear about what we are talking about.
Digital Identity is usually defined as a one-to-one relationship between a person and their online presence. It can consist of multiple accounts, credentials, and entitlements, all associated with an individual.
Today, travelers typically must share some form of identity – on paper, on a device – at many stages of their journey: from login to a travel website, to check-in, airport security, boarding and hotel reception to name just a few.
Amadeus Travel Ready by Traveler ID is our ambitious plan to simplify the situation. The solution…
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