How NDC pioneer avianca is driving adoption of this cutting-edge technology in collaboration with Amadeus

With NDC, avianca was driven by the innovative potential it offered as an enabler of industry progress, giving stakeholders access to a fast, flexible, and up-to-date ecosystem of content. NDC aligns with avianca’s vision to be an airline that everybody can fly – allowing the carrier to enhance the customer experience, offer tailored products to travelers, and richer content to travel sellers. This opens the possibility to reach a wider audience, while also allowing to implement more ancillaries faster, with the ability to integrate more partners to provide the airline’s tailored offer across multiple channels.

In the wake of the COVID-19 pandemic, the flag carrier took the decisive step to launch a new distribution strategy to drive recovery.

An enhanced partnership with Amadeus – signed in 2021 – included distribution of NDC-enabled content via the Amadeus Travel Platform, in addition to existing content for travel agencies and corporations. As an Altéa NDC…