Making travel more meaningful in 2024: Personalization, partnerships and innovation | Amadeus

Now that the storm has largely passed, we are left with one certainty: people still love to travel, but the pace of digital transformation is shifting traveler trends. With everything one click away, travelers are putting a premium on personalization, quality and speed of service, and price transparency. Travelers are looking for new ways to stand out from the crowd with more customized and meaningful experiences. In addition, sustainability is at the forefront of many people’s minds, encouraging travel businesses to be transparent when it comes to their environmental impact. Finally, fast-paced changes in the travel industry are encouraging travel sellers to adapt their tech-stack to serve travelers better.

So how is Amadeus adapting to these changes? In 2023, Amadeus made great progress with NDC, and continued to prioritize partnerships and innovation across the board. Here’s a snapshot of our highlights this year: 

Making great strides with NDC

The New Distribution…