Music tourism expected to drive European traveler demand in 2024 | Amadeus

Music, like travel, broadens the mind, opening new horizons and offering new perspectives. Amadeus Travel Trends 2024 finds many are also looking to combine the two this year, with a boom in concert and festival attendance in 2023 tapping into a desire for connection. As we enter 2024, the trend is expected to accelerate, with many European travelers planning to follow their favorite acts on tour. 

A new research project, carried out by YouGov for Amadeus across four European markets, finds some 49 per cent of Spaniards have previously traveled to attend a concert or festival (spending at least one night away from home), along with 48 per cent of Brits, 44 per cent of Germans and 34 per cent of French travelers. Interestingly, German music fans were, however, the most adventurous when it comes to international travel, with 18 per cent headed abroad for a show, compared to 11 per cent of Spanish travelers, nine per cent of those from Britain and just seven per cent of…