New global research from Amadeus, Travel Technology Investment Trends, has revealed a strong appetite for investment across the travel sector in 2024. Nearly all (91%) travel companies surveyed said that they expect ‘moderate to aggressive’ increases in investment in their organizations in 2024.
Launching today, the research – which examines eight distinct sectors across the end-to-end journey in ten markets – is the first truly comprehensive work of its kind. It benchmarks investment intentions and technology priorities for global full service and low-cost airlines, airports, hotels, travel sellers (online, business and leisure), corporations and travel payment departments across the world as they stand today. It also captures their ambitions for the future.
Travel technology investment to increase across the industry
Alongside business growth plans, the travel technology market looks bright for 2024. Over two thirds (67%) of senior decision-makers in the…