The partnership between Amadeus and Priceline is evolving to combine enhanced air distribution – including NDC content – with leading IT capabilities. This long-term partnership will enable Priceline, part of Booking Holdings, to access content via the Amadeus Travel Platform with many of the world’s leading airlines.
The new agreement increases the scope of the relationship between the two companies. Priceline will now have access to Amadeus’ unique air content to offer customers more choice and a greater range of fares. Additionally, the two companies are partnering to build a Custom Search solution to deliver Priceline customers more personalized offers, while also driving growth in key performance areas like response time, findability, and conversion.
Amadeus’ unmatched breadth of global travel content is a key addition to Priceline’s Connected Trip strategy and goal to provide an end-to-end travel marketplace for consumers to book and manage their…